Digital marketing is the
process of maintaining customer relationships through online activities to
facilitate the exchange of ideas, products, and services that satisfy the goals
of both parties.
Digital marketing is about generating sales and/or capturing leads from
customers that are searching on the Internet for answers.
• Television
• Radio
• Ads
• internet Marketing,
• Mobile Marketing,
• Social Media marketing
• Others
Social media is a medium and the medium is only a vehicle that amplifies social
behaviour. The medium is an instrument on communication, like a newspaper or a
radio, so social media would be a social instrument of communication.
Advantages of social media marketing (SMM)
• Better targeting
• High return on investment (ROI)
• Does not require specialization or vast technical skills
• Increased visibility
• Targeted traffic
• Content promotion
• Helps with PR
• Fun way to do business
• Ability to go viral
• Expedites online brand development
• Cost effective (only time and effort)
• Market research (what are your customers talking about?)
• Create relationships with your customers
• Campaigns has the ability to drive huge amounts of traffic
• Supports traditional and other digital marketing campaigns.
Disadvantages of social media marketing (SMM)
• Wrong strategy can hurt your reputation
• More time consuming than SEO and PPC
• Interaction is needed at each location point
• No short term ROI
• No clear definition of social media ROI
• Risk of negative comments
• ORM processes are needed for big social media marketing campaigns.
• Negative influence on worker productivity
• Everything is public
• Commit resources
• Ineffective use = brand credibility loss.
SMM is Building a business through social media (blogs, forums, social networks,
videos/photo sharing sites. Social media often feeds into the discovery of new
content such as news stories, and “discovery” is a search activity. Social media
can also help build links that in turn support into SEO efforts. Many people
also perform searches at social media sites to find social media content. Social
connections may also impact the relevancy of some search results, either within
a social media network or at a ‘mainstream’ search engine.
Social media itself is a catch-all term for sites that may provide radically
different social actions. For instance, Twitter is a social site designed to let
people share short messages or “updates” with others. Facebook, in contrast is a
full-blown social networking site that allows for sharing updates, photos,
joining events and a variety of other activities. And the most important is
Success with social media and content marketing requires more listening and less
talking.