The role of media in today's world

(Muzna Shakeel, Karachi)

 In the world of today, media has become as necessary as food and clothing. It has played significant role in strengthening the society. Media is considered as "mirror" of the modern society, infect,it is the media which shapes our lives.

The purpose of the media is to inform people about current ,new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided.

The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues.
Media is in charge of :
1 information
2 education
3 entertainment
4 advertising
5 correlation of parts of society

Society is influenced by media in so many ways. It is the media for the masses that helps them to get information about a lot of things and also to form opinions and make judgments regarding various issues! It is the media which keeps the people updated and informed about what is happening around them and the world. Everyone can draw something from it.

Media has had a bad effect on a generation, mainly because ,youth is strongly influenced by media. Teenagers and children wish to follow the people ,who get recognized and do what they do to get noticed. Sometimes, they focus on bad part of the media and strive to be a part of it. However, many are not succumbed to a life of crime!

These are the things which get into Young civilian minds!

The media affects people's perspective. Too much intervention of media in everything is a matter of concern. Media can be considered as "watch dog" of political democracy. Through the ages,the emphasis of media on news has camouflaged. Media these days, tries to eye the news ,which could help them to sell the information that is gathered worldwide, so that they could pave a way of success and fame of their respective channels. Fm radios, newspapers, information found on net and television are the mass medias that serve to reduce the communication gap between the audience, viewers and the media world. For the sake of publicity and selling, important figures, their lifestyles are usually targeted. Unimportant and irrelevant news, that usually have no importance are given priority and due to a reason or the other ,they get onto the minds of the viewers and in this ways many a times,important political,economical and sociological news get neglected and gradually,lose their importance!

No doubt,media has played significant role in making world a global village and to reduce the communication gaps amongst the people living in the far areas but unfortunately,media these days has become a COMMERCIALIZED SECTOR,eying the news which are hot and good at selling.The goal is to gain the television rating points.

I believe,if the media identifies its responsibility and work sincerely and honestly ,then it can serve as a great force in building the nation.

Student of Karachi University

Email
Rate it:
Share Comments Post Comments
06 Dec, 2010 Total Views: 156648 Print Article Print
About the Author: Muzna Shakeel

Read More Articles by Muzna Shakeel: 5 Articles with 157007 views »

Currently, no details found about the author. If you are the author of this Article, Please update or create your Profile here >>

Reviews & Comments

Thank you sir......It really helped me in my ASL exam
By: Ashoka, Delhi on Feb, 04 2016
Reply Reply
1 Like
Very nice a good approach keep it up:)
By: Virat pandit, Hargaon sitapur up india on Jan, 19 2016
Reply Reply
1 Like
wow it is nice explanation it help me to done my assignment
By: aschalew meshesha, south ethiopia on Jan, 13 2016
Reply Reply
0 Like
Good approach
By: Sarfraz, Multan, Pakistan on Dec, 18 2015
Reply Reply
0 Like
great one
By: aditya, delhi on Dec, 13 2015
Reply Reply
0 Like
Thanks a lot for the article. It was very helpful to my research topic. Thanks. Prodeep Kumar Daimary, Ex -Deputy Chief of . BAC, . Udalguri, BTAD(Assam)

By: Prodeep kumar daimary , Udalguri (ghy ) on Nov, 24 2015
Reply Reply
2 Like
exellent article !!!
By: shane vijay, chennai on Oct, 06 2015
Reply Reply
2 Like
Thanks alots because it really helps me in my research.
By: ZAINAB, ZARIA on Oct, 06 2015
Reply Reply
5 Like
it is ok
By: priyanka, vijayawada on Sep, 17 2015
Reply Reply
3 Like
gud article,,, easy to learn n explain
By: Faizan, Delhi on Sep, 05 2015
Reply Reply
3 Like
This is really interesting. Nice work and well organized .
By: Ogbonna Juliet, Kuala Lumpur on Jul, 23 2015
Reply Reply
4 Like
I loved it.....it helped in preparing my assembly speech.... Thanks
By: Sruti Mishra, Bhubaneswar on Jul, 14 2015
Reply Reply
3 Like
u cud hav briefed it
By: mumthas, sharjah on Jun, 17 2015
Reply Reply
3 Like
Thank you so much, it really helped me in my topic.
And hope you continue such more.
By: Rahmat ullah noori, Kandahar, Afghanistan on Jun, 02 2015
Reply Reply
6 Like
some grammar errors but good effort! keep it up !
By: Aleena, Rawalpindi on May, 31 2015
Reply Reply
11 Like
plz ap humare school mien ayen wo hmen chutyan ni kr rhe muslim ideal high school and science college
By: rabia, gujranwala on May, 31 2015
Reply Reply
5 Like
Nice
By: Naveed khan , Islamabd on May, 21 2015
Reply Reply
4 Like
Nyc easy I lovent it. ......
By: Jassu Saini, hoshiarpur on May, 20 2015
Reply Reply
3 Like
it helps me for make an essay for 2nd year exams nice wording little bit less but good!
By: azam khan, karachi on Apr, 29 2015
Reply Reply
7 Like
When was this article posted here?
By: Kakats, Parañaque on Apr, 01 2015
Reply Reply
3 Like
Displaying results 1-20 (of 93)
Page:1 - 2 - 3 - 4 - 5First « Back · Next » Last
Post your Comments Language:    
Type your Comments / Review in the space below.
MORE ON ARTICLES
MORE ON HAMARIWEB