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The role of media in today's world

(Muzna Shakeel, Karachi)

 In the world of today, media has become as necessary as food and clothing. It has played significant role in strengthening the society. Media is considered as "mirror" of the modern society, infect,it is the media which shapes our lives.

The purpose of the media is to inform people about current ,new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided.

The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues.
Media is in charge of :
1 information
2 education
3 entertainment
4 advertising
5 correlation of parts of society

Society is influenced by media in so many ways. It is the media for the masses that helps them to get information about a lot of things and also to form opinions and make judgments regarding various issues! It is the media which keeps the people updated and informed about what is happening around them and the world. Everyone can draw something from it.

Media has had a bad effect on a generation, mainly because ,youth is strongly influenced by media. Teenagers and children wish to follow the people ,who get recognized and do what they do to get noticed. Sometimes, they focus on bad part of the media and strive to be a part of it. However, many are not succumbed to a life of crime!

These are the things which get into Young civilian minds!

The media affects people's perspective. Too much intervention of media in everything is a matter of concern. Media can be considered as "watch dog" of political democracy. Through the ages,the emphasis of media on news has camouflaged. Media these days, tries to eye the news ,which could help them to sell the information that is gathered worldwide, so that they could pave a way of success and fame of their respective channels. Fm radios, newspapers, information found on net and television are the mass medias that serve to reduce the communication gap between the audience, viewers and the media world. For the sake of publicity and selling, important figures, their lifestyles are usually targeted. Unimportant and irrelevant news, that usually have no importance are given priority and due to a reason or the other ,they get onto the minds of the viewers and in this ways many a times,important political,economical and sociological news get neglected and gradually,lose their importance!

No doubt,media has played significant role in making world a global village and to reduce the communication gaps amongst the people living in the far areas but unfortunately,media these days has become a COMMERCIALIZED SECTOR,eying the news which are hot and good at selling.The goal is to gain the television rating points.

I believe,if the media identifies its responsibility and work sincerely and honestly ,then it can serve as a great force in building the nation.

Student of Karachi University

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About the Author: Muzna Shakeel

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Reviews & Comments Reviews & Comments
Thank very much thanks this will help me in my soech good
By: hunaid, ratlan on Nov, 11 2014
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0 Like
thanks a lot this helps me in my article...........
By: KIshan Singh Rajawat, Gwalior on Nov, 10 2014
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0 Like
am studied this one fa ma semester examination..
By: prakash, coimbatore on Nov, 05 2014
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0 Like
Thanks...now It will help me in my assignment :)
By: midhun, thrissur on Nov, 02 2014
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1 Like
Thanks........
By: Adil abdulla, Chavakkad,kerala on Oct, 19 2014
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2 Like
Good
By: ahmed, rawalpindi on Oct, 18 2014
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2 Like
yes thanx ur infrm farwd to me thats raits
thanx
By: bilalgul, city on Oct, 16 2014
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2 Like
there are number of vices of media too ,, its said that every coin has two sides, positive nd negative.. its depend on us what we adopt.
By: sahiba tahir, khairpur on Oct, 09 2014
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1 Like
Thanks u so much...it will help me in my coming speech....once again thanking u so much...:)
By: gaurav singh, bikaner on Sep, 30 2014
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1 Like
Wrkd as an eye opener fr d society😊😊
By: isha, haldwani on Sep, 11 2014
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1 Like
can u tell me a debate on the topic the role of media in today society i want point in
against
By: LAKSHIT, DELHI on Aug, 22 2014
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2 Like
thank you
By: sheeja, kollam on Aug, 21 2014
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2 Like
thank you.You have saved me
By: Chithra Gopalan Iyengar, Bengalooru on Aug, 05 2014
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3 Like
fantastic
By: arooj iqbal, lahore on Jun, 15 2014
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3 Like
YOUR material so much help us about daily problems and it is a great source of information
By: afshan, faisalabad on May, 15 2014
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2 Like
Good article, but it is focused more on the effects of the media, not their actual role. And also i mostly see the negative effects of the media and alot of theories that are not fully documented. Even though the media does effect the society, the headline was referring to the actual roles of the media, not the outcome
By: Anonym, Anonym on May, 02 2014
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5 Like
Really thank u it had been a good help to me
Thank u so much........
By: shabnam, thrissur on May, 02 2014
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1 Like
It has been a great attempt and a very impressive one.Material in this article is related to the daily observation and is very interesting

By: khalil Ahmed, Islamabad on Apr, 03 2014
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2 Like
Great article thanx munza
By: osama, karachi on Mar, 23 2014
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2 Like
Thank you Muzna for sharing your views.. really appreciated.
By: Rubina, Karachi on Mar, 19 2014
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2 Like
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