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The role of media in today's world

(Muzna Shakeel, Karachi)

 In the world of today, media has become as necessary as food and clothing. It has played significant role in strengthening the society. Media is considered as "mirror" of the modern society, infect,it is the media which shapes our lives.

The purpose of the media is to inform people about current ,new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided.

The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues.
Media is in charge of :
1 information
2 education
3 entertainment
4 advertising
5 correlation of parts of society

Society is influenced by media in so many ways. It is the media for the masses that helps them to get information about a lot of things and also to form opinions and make judgments regarding various issues! It is the media which keeps the people updated and informed about what is happening around them and the world. Everyone can draw something from it.

Media has had a bad effect on a generation, mainly because ,youth is strongly influenced by media. Teenagers and children wish to follow the people ,who get recognized and do what they do to get noticed. Sometimes, they focus on bad part of the media and strive to be a part of it. However, many are not succumbed to a life of crime!

These are the things which get into Young civilian minds!

The media affects people's perspective. Too much intervention of media in everything is a matter of concern. Media can be considered as "watch dog" of political democracy. Through the ages,the emphasis of media on news has camouflaged. Media these days, tries to eye the news ,which could help them to sell the information that is gathered worldwide, so that they could pave a way of success and fame of their respective channels. Fm radios, newspapers, information found on net and television are the mass medias that serve to reduce the communication gap between the audience, viewers and the media world. For the sake of publicity and selling, important figures, their lifestyles are usually targeted. Unimportant and irrelevant news, that usually have no importance are given priority and due to a reason or the other ,they get onto the minds of the viewers and in this ways many a times,important political,economical and sociological news get neglected and gradually,lose their importance!

No doubt,media has played significant role in making world a global village and to reduce the communication gaps amongst the people living in the far areas but unfortunately,media these days has become a COMMERCIALIZED SECTOR,eying the news which are hot and good at selling.The goal is to gain the television rating points.

I believe,if the media identifies its responsibility and work sincerely and honestly ,then it can serve as a great force in building the nation.

Student of Karachi University

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06 Dec, 2010
About the Author: Muzna Shakeel

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Reviews & Comments Reviews & Comments
This is really interesting. Nice work and well organized .
By: Ogbonna Juliet, Kuala Lumpur on Jul, 23 2015
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0 Like
I loved it.....it helped in preparing my assembly speech.... Thanks
By: Sruti Mishra, Bhubaneswar on Jul, 14 2015
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0 Like
u cud hav briefed it
By: mumthas, sharjah on Jun, 17 2015
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0 Like
Thank you so much, it really helped me in my topic.
And hope you continue such more.
By: Rahmat ullah noori, Kandahar, Afghanistan on Jun, 02 2015
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0 Like
some grammar errors but good effort! keep it up !
By: Aleena, Rawalpindi on May, 31 2015
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2 Like
plz ap humare school mien ayen wo hmen chutyan ni kr rhe muslim ideal high school and science college
By: rabia, gujranwala on May, 31 2015
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1 Like
Nice
By: Naveed khan , Islamabd on May, 21 2015
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0 Like
Nyc easy I lovent it. ......
By: Jassu Saini, hoshiarpur on May, 20 2015
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0 Like
it helps me for make an essay for 2nd year exams nice wording little bit less but good!
By: azam khan, karachi on Apr, 29 2015
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4 Like
When was this article posted here?
By: Kakats, Parañaque on Apr, 01 2015
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0 Like
The word best os less for it it is excellent and just awesome!! I don't no who is the writer of this article but she/he would be great no doubt :-) thank you
By: fabiha, hyderabad on Mar, 21 2015
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2 Like
No doubt,good article
By: Harward Lechelele, polokwane on Feb, 22 2015
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2 Like
Pls what's the relationship between literature and the mass media
By: Uzoechi Chijioke, Owerri on Feb, 20 2015
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1 Like
THANK you it will help in my project
By: Y.Sai Vinay, narsapur on Feb, 18 2015
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1 Like
good piece although you should watch your spellings and grammar.
By: prosper zimbili, harare on Feb, 17 2015
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2 Like
thanks. The articles helped me a lot
By: macrey maere jr, Blantyre on Feb, 08 2015
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3 Like
Really ,thanks for this.It help me in the activity of school 'I hope it help's other.
By: Ahmed iqbal, abu dhabi on Feb, 07 2015
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2 Like
Good
By: aman , purnea on Jan, 28 2015
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3 Like
in numerous spelling mistakes,I read the first line and I was out! points are quite good but there are way too many grammatical mistakes
By: Raconteur , Mumbai on Jan, 27 2015
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1 Like
Nice article. Thank you
By: AMOL NAITAM, Nagpur on Jan, 01 2015
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2 Like
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