4 Dimensional mind Programming for Business Success

(Beenish warsi, Bahawalpur)

 The mind that opens the new direction and ideas for life and that will not returns with empty hands and minds.

The Government Sadiq college and women university of Bahawalpur & Punjab College for Women Bahawalpur

While the citation, in the same way as all clearing articulations about human conduct and psyche preparing probably goes too far, we accept that it contains a grain of truth. History lets us know with progression of innovation and strategies in every field are frequently nearly connected with exploration apparatuses. At the point when these procedures step by step grew then it opens the new pace of advancement. Like this, a working of human personality. In the event that a human personality think and go towards the new course and thoughts then, no one return with unfilled hands and psyche on the grounds that each heading gives a light of new way and bearing or rule for others.

Similarly, progress in any field was enhanced by the development of new thing and powerful methods or techniques.

INTRODUCTION:
This research is based on neuro linguistic programming approach. It guide the entrepreneur how we handle the complex situation in a business activity as well as tell us the tactics how we become a successful businessman.

Basically the purpose of NLP approach is that how to most effectively communicates with your brain and nervous system to produce various behavioral results. In this research we introduce the four dimensions who guide the entrepreneur how we became the successful businessman. If the entrepreneur keenly understands these four dimensions then they will become successful entrepreneur.

These four dimensions tells us that which one is the right direction to find out path of hidden treasure of success, what steps we should take firstly and how we reached toward them. We find out these four lime stones or factors that influence business success (values, Beliefs, Strategies and stimulus responses). Previous efforts to address these important issues why some entrepreneurs are successful or some are not? Some researcher discuss the researcher cognitive processes, some researchers address the one aspect of entrepreneur behavior (social competencies). That may influence their success. Some authors address the social and human capital. In the research of pergamon which one factors influence on entrepreneur success. The specialist recommends that the closer the match between singular's state of mind, qualities, information, aptitudes, capacities and identity that effect on business achievement. Some researcher find out that if the entrepreneur have passion for to do that and having experience then it leads to business success. We find out researcher take little bit work on the values, beliefs, strategies and stimulate responses .So we take initiate that these factors influence the business success.

LITERATURE REVIEW:
Entrepreneur must has the personal values that is what you have or not, set out the priorities to these values, On the off chance that you figure out the qualities then the ambitious person must has the steadiness, then you must accomplish the objectives or achievement the assignments. For that Person- association's exploration is distinctly concerned with the precursors and outcomes of similarity in the middle of persons and the occupations they perform or the associations in which they work(Kristof,1996).The discoveries of such research means that business visionary pick the undertaking and workplace as an aftereffect of a wide range of marker including their qualities ,capacities, suitable state of mind, suitable employment measurements and elements identifying with firm structure and environment or culture(Van vianen,2000). While traditional research manuals emphasize or focused matching a entrepreneur knowledge, skills and ability are required to meet or accomplished the particular job or tasks. But some people stated differently, people are attract to work setting, environment and future prosperity as well as the profit of business that are consistent with their values and the beliefs of fulfill the needs or accomplishment the task(Cable & Judge,1996).

Beliefs of entrepreneur that we can do it. Everybody has the potential of doing something. Just indeed we find out the suitable direction to achieve their own goals and accomplished their tasks. In my view passion beliefs and self efficiency, credibility and hospitability is aroused not because these are inherently disposed to such feelings but, rather, because they are engaged in something that relates to a meaningful and silent self identity for them. Baum and lacke (2004) and shane, lacke and Collins(2003) say that entrepreneur ‘s beliefs that we can do it and has a passion or Love to work:
After that we take a need to know that how we do things for that we make strategies. Strategies is a limestone’s of doing the things or complete the tasks. Entrepreneur set out the values and then make out the strategies to complete the tasks but on the other hand kids has not preexistences in the values therefore they became failed. Stimulators responses are a behavior towards your goals. Means to know how much entrepreneur are motivated or devoted to accomplished their work or goals.

FOUR DIMENSIONS OF BUSINESS SUCCESS:
A. Values:
When a man is born, he is crystal in itself like a diamond, with a passage of time he will grow and adopt the good habits as well as bad habits from society which one attract them. Society includes the bad people, good people, failure people and successful man. And now we see in business society on daily basis we meet the failure people as well as meet also the successful people. And now the question is raise that how we differentiate them? We differentiate them through their achievements and goals. Everyone has a desire to become the millionaire with in short period. My question is that “who are Rich”? In my opinion a person who are ambitious of doing something and has a clear goal with right direction. They are successful person. Simply a successful person imagine the goal with your entire mind, having believe with all your heart and give some efforts to accomplish this goals at last you must be achieved that thing. Its believe a man learns from the day first to last day. A man learns with their ages. The best age of learning is 5 years. In this a man adopts the good aspect as well as bad aspect of life from around of them. There are various explanations of values in the related literature. The central idea of theses definitions is the ability of organizing effective factors or indicators and risk taking features of a person in order to utilize budding opportunities or creating the new ones. Within this context the entrepreneur and entrepreneurship concepts can be interpreted by mean of characteristics of values. It is sciences which express human nature, even it is system of values, emotional, cognitive, semantic and aesthetic needs of human offer their main pertinent objectives. The satisfaction of these needs or desire is also a value. Values are perceived as the most important matter economically, socially and politically. Theses preferences of values rapidly change due to development process. Therefore it leads in the social sciences and it is accepted as the basic formation underlying behavior of individuals. Values have been explained as the beliefs about how to behave and what goals are important to achieve. It is concepts of beliefs and guide selection or evaluation of behavior and events then ordered them by relative importance. Values based on similarities and differences. The summary of values is it is ordered by relative importance. The ordered set of values forms a values preferences system. It is obviously see that values are the motivator factors in entrepreneurial decisions. Spend the time with successful people and attain their values consciously and unconsciously.

B. Beliefs:
It cannot help us or not serve us. It refers to Creditability or hospitality of your people. Successful entrepreneur develop the creditability or hospitality itself in a society or in market. They set out the boundaries beyond these boundaries they cannot work. Sometimes they face problems in task and make excuses about that. If they talk to your different friends about that problem they said, Oh! It is very simple, it is no big deal. So we stop excuses nothing is impossible. Try to find out the relative solution of this problem. if you develop the credibility then it will leads to success.

C. Strategies:
Strategies refer how we do things? Entrepreneur firstly set out the goals and gives them preferences in order then makes the effective strategies to achieve their goals. Whenever you set out the goals then u must have persistence to achieve those goals. A child has not set out the values therefore their strategies became failed.

To accomplish these goals, you must making planning.

D. Stimulus Responses:
Stimulus responses refer how entrepreneur quickly give the responses to other things that are might be effective or not for business. Entrepreneur must take a lot of decisions then try to make struggle to prove to be correct. Always things planned and then they must put into action. They must always pay attention to achieve the goals.

THEORETICAL FRAMEWORK:
This empirical study is based on basically the NLP approach is that how to most effectively communicate with your brain and nervous system to produce various behavioral results. In reality no doubt, our response various at different situation, because every person has different values, beliefs and perceptions. We cannot alter their mind completely but we can mould them according to their own suitable ways. Because everyone has a potential to do anything but the need is that we have no guide line, idea and right direction to accomplish the task. Everyone has a lot of desires and he struggle day and night to accomplish the goals or desire but our resources are scare to fulfill our desires. Then we set out priorities of these desires, we fulfill the firstly that type of desire which one is most important than rest of others .In this article we discuss the four essential elements of mind programming for successful entrepreneur. In this we tell how we can implement these elements in business dealing with interesting examples, how we became the successful businessman and how we handle the complex situation.
In this research we discuss the four dimensions which are as follows:
Values
Beliefs
Strategies
Stimulus Responses
These are the four key points for become the successful business man.

So we examined that mind programming of entrepreneur is totally depends on the strong values and beliefs, effective strategies and quick stimulus response towards things.
Fig:1. Frame work of this study
Dimensions Occupation

Importance of this study & Hypothesis Development:
The main objective of this research is describing the ever –increasing or growing importance of entrepreneurship in realization of development of nationally & locally. Now-a-days entrepreneur becomes pivotal important and we need to encourage it economically and socially. We need to enhance the environment to encourage it. The meaning of entrepreneur in this research is that a businessman how to develop a mind to initiate or carry on the tasks and for that how to make the limestone to accomplish this tasks. Within the context of this research besides the main objective, we also determine the following objectives:
1. To judge the value and preferences of entrepreneur.
2. Got some exclusive idea about decisions making of entrepreneurs.
3. To get the idea of entrepreneur’s responses towards tasks.
4. Encourage the entrepreneurship.
5. To establish the relationship between mind programming of entrepreneur and other dimensions (values, Beliefs, Strategies& Stimulus responses).
The hypotheses of this research are listed below and interpretation of which will be done in the final section of this paper:
H1: Strong beliefs of entrepreneur have negative relationship to business success.
H2: Entrepreneur is mostly man than women.
H3: If entrepreneur develop the effective strategies then it will lead to success.
H4: Quick stimulus responses have positive relationship with entrepreneur success.
METHODOLOGY:
The instrument used:
In this study, I collect the data from questionnaire entitled “4 Dimensions Mind programming for business success”. This questionnaire consists of 23 items and takes around 10 minutes to complete. Participants are required to respond to the items on a forced five point Likert scale ranging from 1= strongly disagree to 5=strongly agreed. A good number of items in this questionnaire containing to five to four dimensions ( values, Beliefs, Strategies & Stimulus responses) were adapted which is available online website. For analysis we use the SPSS software.
Population of interest and sample selection:
The population of interest in this study is concerned some employees of LEO company who founded a large or multinational company , Teachers of business and administration and students of business field have at least secondary education , they are in better position to respond to this questionnaire.


RESULT ANALYSIS AND DISCUSSION:
TABLE:01
Reliability Statistics
Cronbach's Alpha N of Items
.589 5

From Table:01, we can see that four factors and their related item. The value of cronbach,s Alpha (60%) shows that independent variable and dependent variable have relationship .They are interlinked with each other. So, the acceptability of variables is existing.
So further findings will be conducted.

TABLE:02

ANOVAb
Model Sum of Squares df Mean Square F Sig.
1 Regression 88.041 4 22.010 23.033 .000a
Residual 52.559 55 .956
Total 140.600 59
a. Predictors: (Constant), STR, BEL, VAL, STIR
b. Dependent Variable: ET

From Table:2, This table shows, that our independent variable (Value, Beliefs ,Strategies & Stimulus responses) and their interaction with Entrepreneur have statistically significant effect on the dependent variable. We look at “Sig” column that we have examine that statistically significant interaction at the P=.000. simply, According to Analysis of variance, there are significant differences between the independent in the mean number of mind programing of entrepreneur.
TABLE:03
Coefficientsa
Model Unstandardized Coefficients Standardized Coefficients t Sig.
B Std. Error Beta
1 (Constant) 9.291 2.090 4.445 .000
VAL -.015 .124 -.013 -.118 .907
BEL .002 .025 .008 .094 .925
STIR -.116 .118 -.118 -.987 .328
STR .862 .125 .875 6.890 .000
a. Dependent Variable: ET

From Table3.The main focus of the regression output. We should check the overall F-statistics. In the SPSS output, the coefficient are listed as “B” under the column that is un standardized coefficient. Next we look at the corresponding standard error, we examine that coefficient is positive instead of strategies and Beliefs of entrepreneur.

From Table:04.
Model Summary
Model R R Square Adjusted R Square Std. Error of the Estimate
1 .791a .626 .599 .97755
a. Predictors: (Constant), STIR, BEL, VAL, STR

From table.4: The summary model is first table in SPSS output. In this R square is important column. Here we can say that 62% variability founded in Dependent variable.

CONCULSION:
So after the analysis, we concluded that Independent variable and dependent variable has the reliability with each other. Highly interlinked with each other. we find out the four dimensions that are helpful in decision making and become the successful Entrepreneur. If the entrepreneur have some values and set out their goals and give them preferences then they will be helpful in organizing the works and accomplishment of their goals.

REFERENCES:
M. Binks, P. Vale, Entrepreneurship and Economic Change, Mc Graw-Hill, London, 1990.

Davidson, "Culture, Structure and Regiona levels of Entrepreneurship" Entrepreneurship and Regional Development., 7(1995)41-62.

Aldridge Jr., J. H. (1997), An occupational personality profile of the male entrepreneur as assessed by the 16PF fifth edition, Unpublished doctoral dissertation, University of Georgia.
Jennings, Multiple Perspectives of Entrepreneurship, South Western Publishing Co.,Ohio, 1993.

BEENISH WARSI
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