The importance of financial management in today world

(Fatima shahid, lahore)

The financial matters are one of the most important matters when it comes to your business. Some people think that the business is all about marketing and selling the product and they start a business on this assumption that this knowledge will be sufficient for them in running the business. The ugly truth about starting a business is that the financial matters should be solved at the first priority, if you want your business to grow. At the start of the business, the financial managers and stakeholders will face problems that will require financial decisions. The questions such as where you should invest your money and from where the revenue should be generated are the questions that need to solve quickly in order to get maximum profit out of the business. To handle such matters, one should have extra knowledge in the field of finance. The specific field of knowledge can be termed as financial management.

Financial management can be defined as taking financial decisions with the goal that they should maximize the stockholder’s wealth. Finance management is very important in the business and in the world of finance; financial management can be called by many names such as corporate management and managerial finance. Financial Managers ultimate goal is to maximize the stockholders profit but this goal is aligned with smaller goals and they collectively increase the profitability of the organization. Some other goals performed by the financial managers are increasing the day to day profitability, managing the funds of short term loans and managing daily finances. These goals can be managed by completing a lot of activities such as financial accounting, managerial accounting, risk management and auditing.

These tasks are very difficult and a small businessman cannot spare time to perform all these functions. So, if you have a small company then you should contact the financial manager and seeks their help in managing the finance of the organization. Alternatively, businessmen may avail themselves of the services of a financial manager or seek the aid of companies providing financial management services. Some firms also take help form the financial management software. By purchasing such software, you will not have to contact the financial managers every time you face a financial problem. This financial software is expensive so it is advised that you should start with software which has basic features and then move on to the advanced one.

This financial software can help in preparing the bills and they can also be used for making invoices and generating payrolls. You should look for these features in the software because they will help you in daily work. Furthermore, if you are more oriented toward visuals, choose programs that make use of graphs and charts, as these probably will be easier for you to use.

Like any other decision you are going to make in business, deciding which programs to use can trigger a chain reaction, so be very careful and do not decide too quickly. It may sound as simple as deciding what to wear for a formal gathering, but financial management programs are not like a tuxedo - they can give your business long-term solvency, not just a good first impression.

Fatima shahid
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