MASS COMMUNICATION
(SAROOSH BIN FARASAT, karachi)
Mass communication is the study
of how individuals and entities relay information through mass media to large
segments of the population at the same time. It is usually understood to relate
to newspaper, magazine, and book publishing, as well as radio, television and
film, as these mediums are used for disseminating information, news and
advertising.
Mass communication is regularly associated with media influence or media
effects, and media studies. Mass communication is a branch of social science
that falls under the larger umbrella of communication studies or communication.
Mass communication fits in when humans began to be able to transmit messages
from a single source to multiple receivers.It is associated with the practical
applications of journalism, television and radio broadcasting, film, public
relations, or advertising. With the diversification of media options, the study
of communication has extended to include social media and new media. Advertising
generally takes place through some form of mass media, such as television,
broadcasting can refer to the practical study of how to produce communication
content, such as how to produce a television or radio program. Study of
journalism involves looking at how news is produced, and how it is disseminated
to the public through mass media outlets such as newspapers, news channel, radio
and television station.