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Citibank is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York. Citibank has retail banking operations in more than 100 countries and territories around the world. Combining some of the most respected brands in the financial services business Citigroup operates in a global economic environment which requires the expertise of a true market leader. Citibank Pakistan has demonstrated its ability to identify market needs and develop products which are unique in concept and fulfill customer requirements. The aptitude to develop lifelong relationships while maintaining quality measures and technological efficiencies has assisted Citibank in becoming a true market leader.