EssenceMediacom launches as the breakthrough agency in 120 offices globally

Hamariweb  |  Jan 31, 2023

EssenceMediacom launches as the breakthrough agency in 120 offices globally

GroupM’s newest agency has been built to find new opportunities and deliver truly integrated media solutions

EssenceMediacom – GroupM’s newest and largest agency – formally launches today with an ambition to deliver marketing breakthroughs for their clients.Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunity for brands and deliver truly integrated media solutions.

Comprised of 10,000 people across 120 offices globally and led by Global CEO Nick Lawson, EssenceMediacom combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

Essence & Mediacom each represented excellence in its own field: Mediacom – a traditional media agency with global scale – and Essence – a specialist, digital and tech agency. Locally,Mediacom has been at play since the last five years and is Pakistan’s fastest growing agency with a pitch-win ratio of over 75% anda billing growth of more than 100%in the last yearwith addition of six new clients including Coca Cola, Ismail Industries, Bayer, Xiaomi and more.Headed by Raza Syed as Managing Director, Mediacom Pakistan has a headcount of 35+ people, with itssenior leadership comprising of industry veterans who hold over 15 years of diverse experience across the top businesses of Pakistan.  Both Mediacom and Essence have – in their time – revolutionized the media agency sector; and now together it will be the best place to work, the most creative and exciting agency in the industry.

With the launch, everything will be underpinned by EMOS – EssenceMediacom’s Operating System. This modular suite of tools and data will connect the best of Essence, MediaCom and GroupM’s technology and make it available to EssenceMediacom’s teams and clients across the globe.

The agency launches with an enviable global client roster, which includes adidas, Bayer, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company and Uber, and will be responsible for more than $21bn in global media billings (COMvergence, 2021).

EssenceMediacom is part of GroupM, WPP’s media investment group, giving it access to the richest data, most robust benchmarks and most advanced capabilities in the market fueled by the company’s cross-channel performance division GroupM Nexus and Choreograph, GroupM’s industry-leading data and technology services provider. 

Nick Lawson, EssenceMediacom’s Global CEO, said: “This process has been nine months in the making and I am so excited to see our ambition of bringing Essence and MediaCom together finally become a reality. What will underpin our groundbreaking agency is our people, and we will be steadfast in our commitment to provide an environment of continuous learning so they can grow and be the best they can be. Together, and with analytics, data and technology at our heart, I have no doubt we will deliver breakthroughs across our entire client base.”

Christian Juhl, Global CEO, GroupM said: “The fusion of Essence’smeasurement and data-driven DNA with MediaCom’s scale and strategic expertise creates something truly unique in the marketplace. Alongside Mindshare, Wavemaker, and mSix&Partners, the launch of EssenceMediacom ensures we have the solutions and thinking to meet the needs of every brand and marketer seeking to grow their business in the new economy. I’m personally excited to see the way EssenceMediacom’s commitment to creating breakthroughs will change expectations for what’s possible in business, culture, and marketing and produce enormous value for our clients.”

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