Colours have some aesthetic
value and they carry some specific meaning to deliver precise and explicit
information. Human beings can sense the colour tone and understand messages and
concepts depending upon the situation. Similarly colours are usually utilized to
convey messages and after this conveyance specific reactions are taken from
viewers. Designers are well- known for using colours in the design process as it
is an essential part to achieve the desired look. Colour is an important element
that serves as a subject matter that is to be focused with critical eye.
Designers create something keeping in mind the user’s behavior depending upon
the product requirements. In digital games and animated movies, the visual
information is considered as the most essential medium whereas colours are used
to indicate messages that are coded. It actually means that designers are
involved in creating designs depending upon the visual. Similarly, beside the
use of logo and symbols in a design or a game, colours are used to imply
exacting idea and motif e-g creating image of a hero or a villain. The colour is
an important element that resides in designer’s kit. Colour is used to suggest
the atmosphere and the specific mood of any story. It defines character’s
appearance that gives the character identification such as size, hair-colour,
style, clothes and the overall personality depending upon the visual
presentation.
The use of graphics, animations and colours along with navigation and change in
backgrounds brings the virtual impact to life. It is a belief that colours have
power. Colours add to the virtual environment because the coloured textures
applied to the objects helps in feeling the reality. They affect emotions,
moods, health, well-being, energy, mind and the spiritual awareness of a human
being involved virtually. For enhancing the virtual impact, colours are used
according to the type of feeling to be raised. Bright colours are used for
raising the feeling of comfort, ease or happiness. For seriousness, darker
colours are preferred whereas for light mood white/light colours are used. For
creating a healthy and a natural impact green colour must be used.