Role of electronic media in pakistan
(m haseeb vohra, karachi)
Like the media of the world.
The media in Pakistan serves three fold objectives very efficiently which are
awareness, entertainment and advertisement. Since the last decade the media in
Pakistan has become very vibrant because of the privatization of TV channels,
independent press and uncontrolled internet access to general people. Pakistan
is a big country of more than 150 million people. So it offers a huge market to
multinationals and local companies to sell their products. These facts are very
provocative for the international companies to sell their products and services
in Pakistan. The multinationals companies like coca cola, KFC, MacDonald, Nestle
and many more are already doing business in Pakistan.
The advertisement and marketing potential through media in Pakistan is huge. The
television is watched in every house, office and even on shops. The print media
is also read immensely everywhere in Pakistan. So Pakistan, though not a
developed country but has the basic infrastructure for marketing and
advertisement. There are more than 100 Television channels are operative in
Pakistan and the only source of their income is the advertisement and marketing.
It shows the vibrancy of the media in Pakistan.
The most effective way of advertisement in Pakistan is electronic media because
electronic media is watched and the response of the advertisement on electronic
media is great. So because of the great demand of advertisement on electronic
media, the advertisement is quite expensive on electronic media. After
electronic media, the print media comes and advertisement on print media brings
huge response from potential clients. Outdoor media and online media are also
very vibrant and catch many advertisements campaigns.
Online media is one the best accessible places of advertisement and it is
available in Pakistan. Pakistani companies are offering services to launch their
products on online media. The advantage of outsourcing advertising or marketing
job to Pakistan is that it very cost friendly. This is the reason that western
companies find it very attractive to outsource their online marketing projects
to the companies of Pakistan. People of the Pakistan have got the skills as well
as experience to do your online advertisement projects. So as far advertisement
and marketing are concerned, Pakistan is one of the best options available in
international market.