As the official FIFA World Cup sponsor,
Vivo has unveiled a
special edition X20 smartphone created for the 2018 FIFA World Cup
Russia. 32 teams have booked their places at the tournament, and the
Final Draw was held on December 1st at the State Kremlin Palace in
Custom-made Vivo Smartphone for FIFA made an
The Draw attracted much attention since it impacts the performance of
each participating team at the 2018 FIFA World Cup Russia. As a
milestone event before the start of the tournament, the Draw was
attended by high profile guests, government officials and FIFA
representatives, as well as accredited media and the proud members of
the FIFA Commercial Affiliates.
A brief ceremony was held ahead of the Draw for the handover of the
customized Official Smartphone of the 2018 FIFA World Cup Russia
specially created for FIFA staff at the tournament.
Continued commitment in bringing the Vivo
experience to more consumers around the globe:
The partnership with FIFA is one of many to help Vivo reach more young
people globally, especially among fans of large sporting events. As a
part of the cooperation between Vivo and FIFA, Vivo will continue to
initiate several fan activities and activations to translate the
passions and fun of sports to fans. This will continue to lay a solid
foundation for Vivo to further explore and establish a leading position
in overseas markets.
When the 2018 FIFA World Cup kicks-off, FIFA staff will be relying on
the special edition Vivo handset to help deliver the most anticipated
football event in the world. The partnership with FIFA strongly connects
Vivo’s creative, joyful, and international brand image with consumers
all over the world.