ever-evolving camera phone brand OPPO released in shops its most
anticipated phone; F1s nationwide. Priced at Rs. 29,999 only, the F1s
steps up the selfierevolution, bringing OPPO’s leading photography
technology to an even wider range of consumers.
F1s unique feature set include 16 MP front camera, Beautify 4.0
technology, an upgraded Screen Flash feature, and gesture- and
voice-activated selfiesallowing consumers to share their natural charm
like no other smartphone on the market.
With the success of the previous Selfie Experts, the F1 and F1 Plus,
OPPO has already equipped nearly 15 million expert selfie snappers
across China, Pakistan, Australia, Southeast Asia and other regions
around the world. Now, by bringing advanced selfie features to a phone
whose price puts it on the starting edge of the mid-range, OPPO will be
able to bring superb selfies to even more users.
First Brand to Introduce Beautify Feature
The F1s is the latest selfie innovation in a long line for OPPO.
Starting in 2010, OPPO realized that users were crazy about sharing
beautiful pictures of themselves with their friends, but there were no
cameras on the market that could really do this phenomenon justice.
So in early 2011, OPPO launched the U701, equipping it with the world’s
first built-in beautify mode for a smartphone camera, to allow users to
catch themselves in their best light, even on days when they had a few
more pimples than they’d like.
OPPO U701 with the World’s First Built-in Beautify Mode
The U701 was a huge success and encouraged OPPO to develop its beautify
feature all the way up to the latest version, Beautify 4.0, with its
advanced processing algorithms and 7 levels of intelligent
beautification. OPPO led the trend and incited other brands to research
the popular feature..
OPPO Leads in Front Camera Hardware
On top of its Beautify innovations, OPPO has also led the way in
bringing out breakthroughs in front camera hardware to bring users a
selfie experience that redefines what can be accomplished with a
It was OPPO’s visionto capture images as crisp, clear and stunning
pictures that brought about 2013’s N1, a true original whose rotating
13MP camera meant front and rear photography were equally brilliant.
Winning consumer praise, it was soon followed by the N1 mini, which
brought the rotating camera to a smaller rig. The N1 was followed by
another stellar device, the N3, which sported a fully automated 1/2.3
CMOS 16MP rotating camera, along with a handy remote control for
OPPO N3 with the first Automatic Rotating Camera
In 2015, the hugely popular R7, a stylish all-rounder, featured an 8MP
front shooter. And it was followed in 2016 by a stunning step forward,
the F1 Plus, which was the first-ever device to sport a 16 MP front
camera. With its 1/3-inch sensor and f 2.0 apertures, the F1 Plus lays
claim to the title, “the best selfie shooter in the world”.
Other Industry Firsts
OPPO R7 launched in 2015had world’s first Screen Flash feature which
allowed users to brighten their low-light selfies which was later
followed by iPhone 6s.
Meanwhile, OPPO saw that consumers used selfies to bring friends and
family together, which led to the introduction on 2013’s Ulike 2 of the
80-degree “golden angle” field of view on the front camera, another
industry first, that ensured users could get the whole group in the
picture. Selfie Panorama feature was also introduced for even bigger
OPPO Ulike 2 with the 80-degree “golden angle” Field of View
From its breakthrough built-in beautify mode, to its high-resolution,
rotating cameras, OPPO has spared no effort in becoming the world’s
Selfie Expert. Now, with the arrival ofthe new F1s and its brilliant
Beautify 4.0-equipped 16MP front camera, OPPO has done it again.
“OPPO is always trying to understand our users even better, and with the
help of experts in our imaging laboratory, as well as our close
partnerships with industry-leading suppliers, we want to ensure that our
camera phones are always a step ahead of the competition,” said Sky Li,
OPPO Vice President and Managing Director of International Mobile
OPPO’s Industry Firsts in the Selfie Revolution:
First Beautify feature, the U701, 2011
First 80-degree field of view, the Ulike 2, 2012
First rotating camera, the N1, 2013
First Automatic Rotating camera, the N3, 2014
First Front-Facing Screen Flash, the R7, 2015
First 16 MP Front Camera, the F1 Plus, 2016