Indian Celebrities Cash In on Social Media Influence, Charging Crores for a Single Post
Indian celebrities are making the most of their social media presence, leveraging their influence to earn substantial sums of money. Recent reports reveal that these stars charge crores of rupees for a single promotional post on popular social media platforms. Leading the pack is cricketer Virat Kohli, followed by other renowned figures from the Indian entertainment industry. Let’s delve into the details of this lucrative trend.
The Price Tags on Social Media Posts
The Indian media sheds light on the pricing strategies employed by celebrities for their social media posts. While Instagram stories come with lower costs, posts containing links demand higher charges. Similarly, empty posts have a lower price tag, whereas those featuring brand endorsements command a significantly higher fee. This flexible pricing model allows celebrities to tailor their charges based on the desired level of promotion.
Virat Kohli Reigns Supreme
With an estimated 25 crore followers, Virat Kohli, the renowned Indian cricketer, holds the top position in this list. Known for his social media influence, Kohli charges an impressive sum ranging from 3.5 to 5 crores for a single promotional post. His massive follower base amplifies the impact of his endorsements, making him a sought-after figure for brands.
The Earnings of Other Influential Personalities
Priyanka Chopra, a global icon and actress with 8.77 crore followers, garners up to 2 crores for a single social media post. Actress Shraddha Kapoor, boasting 8.08 crore followers on Instagram, charges around 1.5 crores for her endorsements. Alia Bhatt, with 7.74 crore followers, commands a fee ranging from 1.5 to 2 crores per post. Deepika Padukone, known for her 7.41 crore followers on Instagram, earns between 1 to 2 crores for each promotional post. Kareena Kapoor, with 7.28 crore followers, is valued at up to 1 crore for an Instagram endorsement.
An industry insider, speaking anonymously, shared insights about the dynamics of celebrity endorsements. It was revealed that celebrities do not necessarily need to become brand ambassadors; instead, they charge separate fees for each campaign. This approach allows them to cater to multiple brands and capitalize on their individual popularity.
The CEO of a company working with social media influencers expressed the view that celebrities strive to maximize their earnings from platforms like Instagram. They aim to leverage their fame for as long as possible, capitalizing on the vast reach and engagement provided by these platforms.
The Indian entertainment industry has embraced the power of social media, transforming it into a lucrative revenue stream. Celebrities, with their extensive follower bases, are charging significant amounts for promotional posts on platforms like Instagram. As the digital landscape continues to evolve, social media influence and the associated financial rewards are set to remain a prominent aspect of the celebrity culture in India.
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