Suzuki Cultus 2017 – A Car of Dreams


Considered to be the most economically popular car in Pakistan, Suzuki Cultus has a rich history that draws back to 90’s. Manufactured by Pak Suzuki Motors, the largest car assembler in Pakistan is all set to launch a new model to replace the old ‘Cultus’. In international markets, this new version is known as ‘Suzuki Celerio’ but in Pakistan it will be launched under the older name ‘Cultus’.

Journey of transformation of Pak Suzuki

Pak Suzuki has been associated with the image of budget range cars since past decades. They have kept competition portfolio of budget range cars, whereas sedans have remained their Achilles heel. Pak Suzuki is all ambitious to change their image of budged small car manufacture image as they believe it’s the need of time. Suzuki launched Kizashi, an entry level sedan recently in Lahore.

According to Azam Mirza, GM Marketing, Pak Suzuki Motor Company, the overall perception depicts that Pak Suzuki is an 800cc budget-range car producer only, that leads us to make a decision about tapping in the luxury car segment. Launch of Kizashi will certainly change this perception about Suzuki and will deliver the message that the company is capable to produce middle-of-the-road (1000-1200cc) and luxury cars.


Vitara, Ciaz, and New Cultus

The auto policy 2016-2021 turned out to be a blessing for automobile manufactures in Pakistan. It not only created opportunities for the new entrants, but has also encouraged the existing brands to innovate and improve their business. Pak Suzuki, the oldest and largest automobile assembler is all set to improve its overall brand image. Ignoring the obsolete overpriced cars which are discontinued from sale across the world, the company is all interested to launch modern vehicles in Pakistan.

Recently Pak Suzuki is all geared up to launch Vitara SUV; the much anticipated Ciaz sedan in Pakistan. The launch of Suzuki Ciaz indicates that Pak Suzuki is seriously preparing for the upcoming fierce competition in the Pakistani automobile market. Pak Suzuki has also been actively spending on advertising and massive publicity campaigns of the newly launched vehicles. Heartthrob of the nation, Fawad Khan is signed as a Brand Ambassador for Suzuki Vitara, and for Ciaz sedan Pak Suzuki has signed another handsome hunk, Sheheryar Munawar.


Cultus 2017 – Car for the masses

The Suzuki Cultus is manufactured between 2000-2017; that bring out latest models from time to time. Suzuki Cultus is a front engine and front wheel subcompact rear door, which received a renovation in 2013 with a series of exterior and engine upgrades that made it EURO II compliant. Manufacturing of the Suzuki Cultus 2017 is an ongoing process continued for over 9 years. Suzuki Cultus was previously and is currently available for purchase with models like 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014 and the year 2015. Suzuki Cultus 2016 variant is available in EURO II. Suzuki Celerio is renamed to Suzuki Cultus. The Suzuki Cultus 2017 price in Pakistan is approximately PKR 11 lakh which is competitive to other models. This car is expected to hit the market in second quarter i.e. April to June 2017. Cultus 2017 as previously, targets the masses, from middle class to upper middle class family.

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20 Apr, 2017 Total Views: 12762 Print Article Print
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