Mobile phone usage in Pakistan has been debated several times. Every year we experience a drastic increase in mobile phone users in Pakistan. Pakistan Telecommunication Authority has claimed that mobile phone users in Pakistan have reached the mark of over 130 million at the end of March 2016. This accounts for more than half of the Pakistan’s current population of 192 million. The launch of 3G/4G services in Pakistan has opened new avenues for smart phone users. According to data released by PTA, 28 million mobile users have increased after the successful launch of 3G/4G services in Pakistan. Now, even an average Pakistani prefers a smart phone to avail 3G/ 4G services.
In this era of technology, online searching and browsing of mobile phones has accelerated. Tech savvy buyers search for a better device every now and then. Since past 5 months of 2016, millions of users of HamariWeb Mobile section showed interest in high end and low end mobile phones of various brands. Huge traffic of users is witnessed in search of specs and prices of their favorite devices. This article is based on the consumer behavior and preference report of most searched mobile phones in Pakistan since past five months.
|
|
Samsung Mobiles
Pakistan’s most favorite Mobile phone brand Samsung is top of the list with its most promising GALAXY series phones. Samsung Galaxy J5, Samsung Galaxy J7, and J3 are the most searched mobile phones respectively, accounting to over half million views since past five months (Jan 2016 – May 2016). The upcoming Samsung Galaxy S7 is most anticipated phone and as the countdown begins for its launch, users are vigorously searching for its price and specs. Research depicts that since past five months, Samsung Galaxy S7 has been viewed over 140K times. Way to go Samsung Mobiles!
|
|
QMobile Phones
Pakistan’s local giant QMobile Phones ranks second in this list with some spectacular devices. QMobile Noir S3, a mid range smart phone comes with over 10K views, blazing fast and amazingly slim QMobile Noir Z10 has 11K views, and dignified Lollipop version enriched QMobile Noir LT700 with high end specs has 82K views. QMobile phones are equipped with all the essential specs and economical pricing makes it more desirable.
|
|
Apple IPhones
World’s most popular mobile phone brand Apple, has taken away the Pakistani market with a blow. The previous year launch of IPhone 6 of Apple experienced ground breaking sales all over the world. During 2016, the most anticipated iPhone 7 was on top of the list with 65K page views, followed by iPhone 6s with 62K page views, and iPhone 6 with 47K page views. The charm of flagship Apple iPhones has captivated the Pakistani users. |
|
Huawei Phones
Chinese brand Huawei has made its prominent mark in Pakistani market. The local market is roaring with some ground breaking mobile searches that has given rise to the clientele base of Huawei phones. Huawei P8 Lite accounts for 126K page views, Huawei Y6 features 106K page views, Huawei Honor x5 (5x)84K page views, and Huawei Mate 8 with 80K page views are on top of the list. By viewing the facts, it can be rightly said that Huawei Phones are going to be the next big thing in Pakistan. |
|
Nokia Phones
Although Nokia Phones lost its monopoly in the mobile market; but it has made a huge comeback with launches of some amazing phones. Research depicts, low end phones like Nokia 230 dual SIM has 71K page views, Nokia 230 with 33K page views is second, and Nokia C1 with 27K page views. No matter what, Pakistanis can’t get over with the low end Nokia phones.
|
|