The Beautiful Pakistan

(Mahum Javaid, Lahore)

“See the world. It's more fantastic than any dream made or paid for in factories. Ask for no guarantees, ask for no security.” (Ray Bradbury)

Pakistan is blessed with excellent tourist spots nearly all over the country. Historical places merge into natural sights in the most appealing manner. We have the sights worth-seeing at Banbhor, east of Karachi, with its famous museum. Makli in Sindh has the largest necropolis (large graveyard east of Karachi), with its famous museum. Makli in Sindh has the largest necropolis. Thatta is famous because of Makli. Moenjo-daro near Taxila, Harappa near sahiwal, the Lahore Fort, the Badshahi Mosque, Jehangir's and Nur Jehan's tombs and the Shalimar Gardens in Lahore are famous historical sights. The Khyber pass in Khyber Pakhtunkhwa through which conquerors from Afghanistan and Iran entered India, is a natural sight that reflects history. Murree, Ayubia , Swat , Kagan and Naran in the north and Ziarat in Balochistan are fresh and cool like open nature. Kalam and its famous Mahudan lake in north are paradisiacal in natural beauty. The Saiful-Maluk alke is close to Naran. It is the hightest lake on earth whose depth is still unknown.the beautiful mountains around it dwarf us in our human existence. Natural beauty , in all its forms , is offered by mountainous Khyber Pakhtunwa, its valleys , lakes and streams. Historical and cultural sites are found in plenty in Sindh and Punjab.

Tourists , from within the country and abroad, like to visit the northern areas most of all. Theri scenic beauty and charm are comparable to the best in the world, say, in Swize3rland, Canada and Us . The Hunza valley in the north is close to the famous K-2 and Rakaposhi moutains, among the highest peaks Tourists stay in motels and go on long walks, also attempting mountain climbing. the historical sites and cultural centers like tombs of famous saints and museums also attract a great number,. We find Harappa near Sahiwal.

Tourism in the country is managed by Pakistan Tourism Development Corporation. It has its offices in Lahore, Karachi, Islamabad and Abbotabad. It publishes tourism books, pamphlets and pictures of tourists visiting tourists who take them around tourists spots and explain their features.

The poor tourism performance of Pakistan can be attributed to the following factors:

• Though Pakistan has one of the most attractive physical environments in the world its social environment is not much tourism friendly
• Pakistan does not have a good international image.
• The tourism sector lacks of market-oriented approach.
• Communication and hospitality infrastructure is in need of up gradation.
• Tourism has largely been given a short shrift by the government.
• Inefficiency of Airlines
• Terrorism
• Inability to Cope with Natural Disasters

conclusion:

Tourism is one of the most rapidly growing industries in the world, which accounts for 10 per cent of the global GDP. It is an important means of income generation, job creation, poverty reduction, foreign exchange earnings and promotion of cross-cultural understanding and cooperation.Many countries generate income from tourism, especially countries like Austria and Turkey because people generally enjoy travelling, exploring and sightseeing. Pakistan is a country immensely blessed with the wonders of mother nature.

It possesses a variety of creations; from the great Himalayas to the great Thar desert, from Mohin-jo-daro to Khewra and the beautiful Muree Hills. Our cultures and traditions attract many tourists toward Pakistan which can help us generate a handsome revenue.The government of Pakistan is spending money on non-productive matters, if they spend it on tourism instead, our country could generate extra revenue.

Mahum Javaid
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