Coke studio is Pakistani music
series started from 7th June 2008. In which various singers and musician from
all over Pakistan gave their live performance. This program is produced by
Rohail Hyatt and his wife Umber Hyatt, with accumulation of Coca-Cola Company.
The program focuses on a fusion of the diverse musical influences in Pakistan,
including eastern classical, folk, qawwali, bhangra, Sufi and contemporary hip
hop, rock and pop music.
History
The term Coke Studio is taken by Brazilian term Coca Cola Studio or Coke Zero
Studio. In Brazil an advertising Company did campaign for Coca Cola with help of
Nokia. Coca Cola Zero offers Coca Cola taste with low calories, and to build
their relationship with youth they launched Coca-Cola Studio. They worked with
Nokia and created Coke Zero-branded Nokia 5310 device for the publicity of their
brands with the idea of music.
Coke Studio in Pakistan
The idea of Coke Studio is not as same as in Brazil Coca-Cola Studio or Coca
Cola zero. They mix up two brands Coca-Cola & Nokia, but Coke Studio is mix up
of different national and international music. Five seasons of Coke Studio have
been done regarding this music program in which many popular Singers and artist
take part.
Coke Studio is not only popular in Pakistan, it has become popular
internationally. The director of integrated marketing communications at Coca
Cola India, Wasim Basir said,“In no time, Coke Studio Pakistan had taken over
the Indian market. “We had conducted research in 2010 which revealed that 25% of
all Google searches in India were for Coke Studio Pakistan, this was amazing.”
Coke studio is developed form of Pakistani music industry, which introduces
Pakistani artist in a different way in which they were never seen before.
Sixth Season
After the brilliant success of 5 seasons Coke Studio now proudly started 6th
season of Cock Studio from October. This years' Coke Studio voyage is a fusion
of Eastern, Western and regionally inspired music for which the platform has
come to be renowned. In Season 6 Pakistani talent is joined by internationally
trained musicians in both traditional and contemporary instruments from Italy,
Morocco, Nepal, Norway, Pakistan, Serbia and Turkey. Cock Studio invited
international artists to promote this season over the globe.
The Coke Studio house band for Season 6 features Asad Ahmed on guitar, Babar Ali
Khanna on dholak, Jaffer Zaidi on keyboards, Kamran ‘Mannu’ Zafar on bass, Louis
‘Gumby’ Pinto on drums, Sikandar Mufti on percussions and drums, Omran Shafique
on guitar and Zoe Viccaji and Rachel Viccaji on backing vocals. And many well
knowned Singers are also taking part in Cock Studio. Season six is also a
mixture of different languages but at the same time it is the combination of
international Music and traditional Music of Pakistan.
Like:-
Song Laili Jaan is in Dari & Persian sung by Zeb and Haniya. This song has a
touch of Afghan Pop which is considered as king of Afghan music. This Song also
represents our traditional story of Laila & Majno. This song is about the
classical heart break. With a beautiful mixture, being in love and bear the
sorrow of heartbreak.
And song Rabba ho Sung by Saeen Zahoor & Sanam Marvi is in Punjabi and Persian
language. The song presents a mix of elements sprinkling influences from Nepal,
Morocco and Bangladesh. This is a folk Song having a little touch of the poetry
of Suchchal Sarmast & Shah Abdul Latif Batai. The song is about the search of
knowledge and shows the earthly lose for the gain of Spiritual wisdom, by
telling the incident of “Karbala”.
Opening Season 6’s many different flavors and elements, is ‘Jogi’ a song that
brings the funk and groove of Western Brass elements to Qawwali. This song is
sung by Fareha Perveez in Punjabi. The song is created by the Sufi poet Baba
Bulleh Shah, the Qawwali showcases the female perspective of a moment in an
imaginary story. Qawwali bringing to the mix the jazz and reggae feels of
Western instrumentation with beat of Dhol group faintly providing the essential
Punjabi Folk element.
These elements will promote and highlight our culture before the global world.
Cock Studio gave an extraordinary and different identity to our music industry.
And promote and made accessible for international audience.