The cornerstone of mobile
marketing for more than a period, SMS has become a consumer mainstay resembling
the prevalence and popularity of email itself. In the start of 2013, in fact,
the evolution of SMS marketing had important this platform to the high point of
its success with the mobile masses.
1. Improving Relevance for All: The new age of device targeting has allowed
marketers to reach mobile users via SMS with campaigns personalized specifically
to a variety of benefits and needs. With message relevance considered critical
to the effectiveness of a campaign for marketing, the affordability and
availability of quality SMS marketing services have allowed businesses,
businesspersons, and advertisers of all sizes to equally take advantage of on
this powerful resource.
2. Spreading Across Industries: With a 90% average of opens rate, text messages
are extreme and more effective than email announcements when communicating with
customers. From low business to multinational companies, no longer is SMS
marketing a resource recruited only by a select few industries.
3. Providing Value from Start to Finish: The value of SMS is no longer limited
to the early call to action. Further than the delivery of a relevant offer, SMS
is now used to firmly provide everything from purchase “thank you” and receipt
confirmations, to the notifications rewards and account status updates.
4. Making the Most of Mobile Loyalty: Brands are racing to mobile like never
before to boost consumer reliability. With nearly three-quarters of smartphone
users now interested in constancy programs accessible from their handsets, 2013
is shaping up to be a crisis year for mobile loyalty programs mostly driven by
SMS based registration and in store engagement efforts.
5. Delivering More Through Less: Today’s battle-tested SMS marketers are
extraordinarily sensitive to the overall consumer experience and mindful of not
overreaching their welcome on mobile devices. By sending rarer SMS messages, the
focus on more related and carefully constructed messages has improved both
campaign effectiveness and consumer comfort with SMS marketing.
Branded SMS Marketing in Pakistan is a perfect way for local and national
retailers wishing to promote their products and business easily.
Softsolutions.com.pk introduced SMS marketing in a first time introduced in
Pakistan for all people who they used cell phones and wants to touch with
peoples.