Despite predictions of the
decline of SMS, business-to-consumer text messaging continues to enjoy
double-digit growth.
SMS fair had its 21th anniversary and along with that milestone came a number of
articles predicting its imminent demise at the hands of newer forms of mobile
messaging.
Given that up and coming users, those between 14 and 18, send an average of 60
text messages a day, it is unlikely that this granddaddy of personal
communication is dying anytime soon.
In fact, as that generation starts to develop Buying power, SMS messaging will
be a critical way for brands to reach them.
The progress of IP based messaging applications such as WhatsApp and KakaoTalk
has definitely put a dent into carrier SMS marketing revenues. These apps enable
to be sent messages between individuals or groups or people over an IP channel,
with the carriers losing out on revenue from the SMS messages that would
otherwise have been sent.
The success of these apps messaging has led to their proliferation, with
different regional favorites popping up around the world, alongside
platform-specific services such as BlackBerry Messenger and iMessage.
Although different apps are not friendly with each other, as long as enough of
your friends are using the same one, it works out. But what if you are a brand,
who wants to connect with your consumers using mobile messaging?
Which method should you use to reach people?
In the world of the business-to-consumer messaging, SMS is alive and thriving.
Get the message?
In 2011 we saw our year-over-year SMS volumes increased 29 percent in Europe and
Australia, a supposedly mature market. In Asia-Pacific and Middle East the
volume grew by more than 120 percent.
Juniper Research has even predicted that the business-to-consumer SMS market
will overtake person-to-person texting by 2016. Mobile Marketing are becoming
ubiquitous, and brands and enterprises who want to connect reliably with their
customers over mobile are increasingly turning to SMS marketing. 90 percent of
SMS are read within three minutes of receipt.
The rate of SMS spam is relatively low due to stronger parameter than email. We
are seeing an increase in the use of two-way messaging by companies who want to
be able to engage in a direct and immediate dialogue with their consumers,
whether to provide support or craft special offers.
Juniper Research states that “SMS marketing will continue to dominate the mobile
messaging market for the next five years in terms of traffic: this type of
messaging is well-established in the mobile marketing, with near ubiquity of
availability on mobile handsets and high levels of adoption.”
Overall, mobile phone engagement between companies and their customers will
continue to grow.
Our research has been shown that while 70 percent of consumers would like to
receive offers from brands they trust on their mobile devices, only 23 percent
of consumers have actually received an offer from brands on their phones.
Companies are learning how to improve their marketing strategies to tap this
opportunity, with SMS marketing forming an important part of the mix. Like many
25 year olds, business-to-consumer SMS has a bright future.
Soft solution is a best Branded SMS Service Provider Company in Pakistan. You
can receive and send SMS through our best SMS Marketing service in all over the
Pakistan. It’s a best way to increase their sale and promote your business
through this service.