Today, there are worldwide
millions of mobile phone users. It makes them a large community of potential
audience for marketers. One of the key features of a mobile phone is to send and
receive short messages that are called SMS. It has become an important tool for
both individuals and organizations; the former use it to communicate with their
friends, colleagues, relatives and the latter to advertise and market their
products, services and their establish brands.
However, marketing companies have their task clearly checkout. Their strategy is
to feed text message feature for advertising purpose. This is where Branded SMS
service comes into the story. This service has many benefits. It does not
require any kind of voice interaction with the customer is not disturbing the
end user in any method. The receiver is free to read SMS as and when he feels,
making SMS an absolutely Elastic and ideal form of marketing method for permote
their business.
Composing and sending SMS is less time-consuming as compared to phone call or an
email. SMS is opened suddenly because of the fact that people carry their mobile
phones with them unlike computers which are not accessible at all times.
Companies and marketers use Branded SMS marketing service to send out product
information and new service launches to thousands of people in the fastest
possible time, with just a click of a button.
The process of sending Branded SMS is absolutely easy and does not require any
kind of formal training; even non-technical workers can do this job. These
service providers offer feature rich software that allows marketers to beat
millions of potential customers. They also provide convenient database of
telephone numbers which can be either preloaded in the said software or used
selectively by entering each number manually.
The whole system is based on internet, making it particularly cost effective and
safe. Once the list is added and the messages created, SMS can then be sent out
to thousands of people at a time.
SMS Marketing is a perfect way for local and national retailers wishing to
promote their products and business easily. Branded SMS marketing is a first
time introduced in Pakistan for all people who they used cell phones and wants
to touch with peoples