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“Fashion fades, only style remains the same” -
Coco Chanel
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Every year fashion trends come and sways away after making an impact.
Since past decade, fashion sense has revolutionized in Pakistan.
Prestigious fashion weeks and efforts of renowned fashion designers have
worked wonders for the development of fashion industry in Pakistan.
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The Pakistan Fashion Design Council (PFDC) needs no introduction. Every
year, it brings out two of the most prestigious fashion weeks in
Pakistan, one for bridals and one for Spring/Summer. PFDC Pakistan
Sunsilk Fashion Week held from 9th to 11th March 2018 in Lahore.
This will be the 11th year featuring the best of fashion in coalition
with international standards. The salient features of the three day show
include solo designer showcases, grouped designer showcases, high street
prêt-a-porter, and high street luxury prêt showcases along with seasonal
lawn showcases. Along with solo shows, this year’s PFDC Fashion Week
also held two separate shows and independent ramps on same venue and
given time slots.
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The lineup for 11th PFDC includes Arjumand Bano, Nida Azwer, Fahad
Hussayn, Saira Rizwan, Mona Imran, Zonia Anwaar, Saira Shakira, Misha
Lakhani, Sania Maskatiya, Reama Malik (GOLD), Shiza Hassan, and Shireen
Hassan. HSY presented his work in grand finale, whereas young designers
like Hussain Rehar, and Hira Ali made their debut this year. Textile
brands included in the show are Rang Rasiya, Image, So Kamal, and Khas.
The customary Bank Alfalah Bank Rising Talent show is a new addition to
the showcase.
Many big names were absent from this year’s event, such as Elan, Ali
Xeeshan, Sana Safinaz, Nomi Ansari, Karma by Maheen Kardar, Khaddi, Sara
Shahid, Nomi Ansari, Generations, and Mahgul. However, the regulars like
Misha Lakhani, Sania Maskatiya, and Nida Azwer caught the lime light.
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Nabila along with her talented team used their expertise backstage and
the show is directed by Sadia Siddiqui of Mustang Productions, who took
charge of show direction last year as well. Following the format
introduced last year, the shows took place in two separate halls,
guaranteeing some.
Stay tuned for more updates! |