Multan Sultans: Most Valued Brand of PSL


Nothing can excite Pakistanis more than a live cricket match! PSL T20 2018 has lived up to the expectations perfectly and has raised the bar of entertainment, and passion of league cricket in the country.

The first half of the 3rd edition of HBL PSL has received an overwhelming response due to the incredible performance of the newest and biggest franchise, Multan Sultans. The explosive entry of the franchise in the third season has stunned the spectators and fans.

The team is a perfect amalgamation of star power, local new talent, and league experience have left everyone delighted with their superior on and off ground performances.

They had a blistering start of PSL T20 2018 and managed to defeat all the key teams of league. They are able to make it to the top four teams on the points table. No wonder, Multan Sultans have become one of the most talked about brand of this year’s super league.

Considering that the team has just debuted this year in PSL, yet it has been able to give tough time to the other five contenders and is posting some great numbers at all platforms.

In the current digital era, social media following is a key indicator of success. Multan Sultans have certainly made the supporters and fans proud and have become the favorites of many.

Despite being the new team, Multan Sultans is leading all the conversations around the tournament on the social media. Thanks to the record breaking performance and clever marketing antics. Within short period of time, the franchise has become the most talked about brand of HBL PSL.


As the above images depicts, Multan Sultans currently lead the share of voice as compared to other teams. Lahore Qalandars are able to make it to the second spot, third spot by last year’s champion Peshawar Zalmi and followed by media house backed team of Karachi Kings.

Another most promising feat is the kind of conversation this debut team has been able to generate at this early stage. With some engaging content strategy Multan Sultans are also leading all the real-time conversations on Twitter.

No wonder, Multan Sultan is off to a dream start and it has a long way to go in their journey in PSL. Watch out for more exciting games!


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12 Mar, 2018 Total Views: 157 Print Article Print
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